One of the guys I see eye to eye with most in the entire real estate industry when it comes to marketing is Tom Panos.
He is constantly talking about the need to stand out and become, what he calls, an ‘Attraction Agent’ what I call a ‘ Purple Cow.’ (based on Seth Godin’s definitive work)
However you describe when he and I got together many were looking forward to hearing how we’d rock, and at a recent training day for over 400 agents in Sydney, they got their money’s worth from Tom Panos, myself, James Tostevin, Chris Gilmour and a host of other industry leaders.
I caught up with Tom afterwards for this provate training for you guys. Enjoy.