What an exercise this has been. I have learnt so much in the last few months about marketing it really is staggering. (this is going to seem like it’s all abut me, but there’s a payoff for you I promise)
Many well wishing colleagues and even some of my competition felt it their calling to help save me from myself, by saying I should make my marketing more ‘professional’ and stop doing the crazy outrageous stuff as it is hurting my business.
I know they are coming from a place of genuine concern, and it was difficult for me to come to this conclusion, but for me and my business, their opinion is wrong.
My best EVER webinar, was 150 people, and the most recent webinar, the Real Estate Smackdown, when I decided to ignore the ‘Professional’ advice, It has had over 600 people register four it. Yes, that’s 5 times my personal best, and from what I’m told, my PB was no slouch to begin with.
And the recent ‘Heavy Artillery’ event, not only a personal best with 612 agents in the room but a record for a public Qld sales event (until AREC in May comes along and kicks my butt!!!! visit www.AREC.com.au for tickets)
Point is, in a market that is becoming ever more crowded (just like yours) my businesses is increasing while others shrink directly because of this ‘outrageous’ style of marketing I employ.
So, your payoff, I’m not saying you should do exactly what I do, I’m saying you should be noticable, push the boundaries (within legal and ethical boundaries) and really, if you haven’t read the book Purple Cow by Seth Godin, click this link, read it, and live it !!! I do every day !!! (live it, not read it, haha)