Had to share this one.
Subway Sandwiches – who’d have thought a 16 year old girl would be using very Advanced Hypnotic Selling?
Ok, I suspect she didn’t know it, but boy, this is good, good good, and downright naughty.
Ok, what would Subway, or any purveyor of healthy alternative to fast food want us to think about their product? I guess that it’s FRESH would be high on the list yeah?
Well I partake in the odd sub from Subway, and they ask, as part of their procedure, ‘toasted or fresh?’ A seemingly innocuous question yes? Oh but the naughtiness there.
They don’t sya ‘toasted or not toasted?’ or ‘toasted?’…but
‘Toasted or Fresh?’
So what that means is, HALF OF THE TIME, or whenever someone wants an untoasted sandwich. They HAVE to say ‘FRESH’ . They simply can’t say another response to that sentence without it sounding ridiculous. You can’t say yes or no, because that wouldn’t be responding to the question.
So about half, if not more, of their customers are being psychologically driven, (without any inkling of it) into ‘ratifying’ to themselves that Subway make fresh food.
And the fact that WE are saying it, means there is no way that, in our own heads, that we are wrong. No longer is the advertising message coming from outside of us through a TV, paper or billboard.
By cleverly manipulating a simple sales process, the advertising message that Subway want us to believe, is coming from our own mouths and brains.
(hey I eat their stuff so I’m not saying the product is anything but what they say it is, but that isn’t my point. There’s lots of places that make a fresh sandwich though)
They are geniuses. Whoever came up with that simple plan deserves an honourary degree in Advanced Hypnotic Selling. Brilliant, naughty, completely undetectable, and highly influencing.
Would seriously love to hear what the selling community and marketing experts have to say about this. Anyone know if this is deliberate or just the luckiest, cleverest accidental language pattern in fast food history.